by Jon Callow
Daily life is often an overload of sights, sounds and moments even before we engage with a screen. From an early age, our highly multimodal culture makes us adept at seeing many images and texts across our day as well as deciding what we focus on and not focus on. In this chapter, Jon Callow explores how to develop a metalanguage for understanding multimodal texts using a social semiotic framework, which allows educators to look more closely at how different meanings are made across each mode.